A contact form for real estate agents

What a real estate form should actually ask

Four context fields turn "call me back" into a lead you can prioritise:

Every field you add costs completions, so this list is deliberately short; everything else is a question for the reply. The snippet below is the whole form; build a styled variant in the free form generator or start from a template.

<form action="https://formgong.com/submit" method="POST">
  <input type="hidden" name="access_key" value="fk_your_access_key">
  <label>Name <input type="text" name="name" required></label>
  <label>Phone <input type="tel" name="phone" required></label>
  <label>Email <input type="email" name="email" required></label>
  <label>I want to…
    <select name="intent">
      <option>Buy</option><option>Sell</option><option>Rent</option><option>Get a valuation</option>
    </select>
  </label>
  <label>Property or area <input type="text" name="property"></label>
  <label>Timeline <input type="text" name="timeline"></label>
  <label>Message <textarea name="message"></textarea></label>
  <div style="position:absolute;left:-9999px" aria-hidden="true">
    <input type="text" name="botcheck" tabindex="-1" autocomplete="off">
  </div>
  <button type="submit">Send</button>
</form>

Three places the form can live

On the agency site, on every listing page, and anywhere you cannot embed:

• On your website: paste the form where the enquiry should happen. It is your HTML, so it inherits your design; the HTML docs list the hidden fields (redirect, subject, language).
• Without a website: every form also exists as a hosted page at formgong.com/f/<key>, built from the same saved design, plain HTML. That link goes in an Instagram bio, a Google Business Profile booking link, or a message, and submissions arrive exactly like the embedded form's.
• From a preset: the real estate enquiry template creates the form with these fields in one click, connected to your account.

Where the enquiry lands, and how fast you see it

Each submission is delivered to email and, on every plan including Free, to Telegram, with Reply and Mark handled buttons in the chat. Speed decides real estate leads: the enquiry that arrives in Telegram during a viewing gets a reply while competitors' contact inboxes wait for the evening, and the page URL in the submission says which listing to talk about before you dial. Every submission also sits in the dashboard inbox with CSV export, so a filtered email is never the only copy, and the free plan takes 1,000 submissions a month, which covers most small businesses with room to spare.

Spam is filtered server-side before it reaches you: a honeypot field, content checks, and optional Cloudflare Turnstile you switch on per form without touching the code. Flagged submissions land in a Spam folder you can review, so a real enquiry misjudged by the filter is one click away, not lost.

The page-URL trick, and what a form will not do

The useful mechanics: every submission records the page it was sent from, so one form embedded across fifty listing pages produces enquiries that each name their listing, no per-listing setup, no hidden fields to maintain. What the form will not do: it is not a CRM, and agents drowning in leads need one; the dashboard inbox with statuses and CSV export is the bridge until then, and webhooks can push each enquiry into the CRM you eventually pick. It also will not sync listings from a portal; it is the enquiry channel for the site you control.

What did we miss for your business?

If your real estate form asks something this page does not cover, or a field here earns nothing in your experience, write to support@formgong.com. These pages get better from working owners' corrections.