Formgong

Reviews

A free review widget for your website

Customers leave stars and a few words, you approve what goes live, and the widget shows the reviews and the average on your page. It works on any site where you can paste HTML, not only on Shopify.

Add reviews to your site How do reviews get onto my site?

Free: no limit on reviews or views, any number of sites.

Example of the widget
Customer reviews4.9128 reviews
Emily R. Verified buyer

First order, arrived in two days. Great quality, ordering again.

James P. Verified buyer

The chat helped me pick the size. Fits perfectly.

Which sites and stores is it for?

Shops that are not on Shopify

WooCommerce, Wix, Webflow, Tilda or a hand-made site: the same two lines of code show the reviews, and each product page can show its own.

Service businesses that get leads by form

A plumber or a dental clinic can ask everyone who sent the contact form for a review, automatically, and show the answers on the site.

Sites in other languages

The widget follows your page's language. On Pro, visitors can read each review in their own language, marked as an automatic translation.

How do reviews get onto my site?

01

Add your site

Open Reviews in your Formgong dashboard and give the site a name and its address.

02

Collect reviews

Send customers your review link, email buyers after an order, or add a rating to a form you already use.

03

Check and show

The AI checks each review and publishes the clean ones, or you approve each one yourself. Paste one div and one script where the reviews should appear.

What can the widget show?

AI checks every review

Each new review and its photos are checked for spam, abuse and personal details, in any language, and a clean one goes live at once. The AI never sees the stars, so a fair 1★ review goes out like a 5★ one. A held review waits for you with the reason. Part of Pro; or approve each review yourself.

Learn more: AI checks every review

Import your old reviews

Bring reviews from Judge.me, Yotpo, Loox, Shopify Product Reviews, WooCommerce, Etsy or a CSV file. They keep their dates and wait for your approval.

Learn more: Import your old reviews

Stars in Google

A Merchant Center review feed, and product rating markup through the WordPress plugin or the free schema generator.

Learn more: Stars in Google

A review request after each lead

People who filled in your contact form can get a review request automatically.

AI features on Pro

A summary for each product, automatic moderation, a mood tag on every review, and translation into the visitor's language.

Learn more: AI features on Pro

Where it works

Anywhere you can paste HTML. These platforms have their own guide:

What it costs

Collecting and showing reviews is free. The AI features are part of Pro, the same plan that covers forms.

Free · $0

  • Unlimited review sites
  • Unlimited text, photo and video reviews
  • Import from Judge.me, Loox, Yotpo, Shopify Product Reviews and CSV

Pro · $19 per month

or $190 a year (2 months free)

  • Reviews: AI summaries, AI moderation, mood tags and translation
  • No “Formgong” link on forms and widgets

Until 31 December 2026: every reviews feature free for 6 months.

All prices

Moving from another review app?

Questions

Is the review widget really free?

Yes. The free plan has no limit on reviews or on views, covers any number of sites, takes photo and video reviews and shows a small Formgong link under the widget.

Will it slow my site down?

No. The script is 5.9 KB compressed, loads after your page and reads one small file that is cached.

Do reviews count toward my form submissions?

No. Reviews never count toward the monthly form limit.

Can I hide a bad review?

You can hide any review, but hiding a 1 or 2 star review asks for a reason: spam, abuse or personal data. That keeps the average honest for the people reading it.

Can I bring reviews from another app?

Yes. Import an export from Judge.me, Yotpo, Loox, Shopify Product Reviews, WooCommerce or Etsy, or a CSV of your own. Imported reviews keep their dates and wait for your approval.

Guides

Also in your account: forms and a help chat

The form brings in the lead, and the same person can get your review request later. The help chat answers questions from your own pages.

Forms

Every submission from your site goes to Telegram or email, with spam protection. No backend to run.

Learn more: Forms