Shapo alternative: what you gain and what you give up

Shapo and Formgong side by side

Each Shapo cell comes from Shapo's own pages, read on 31 October 2026. The table has no prices; plans change, and the linked pages carry them.

When to stay with Shapo

• Your reviews sit in another Shopify review app. Shapo can import them by store URL, with no export file. Formgong needs the app's export file.
• Your reviews are on Google or Trustpilot. Shapo imports from them. Formgong does not pull reviews from other sites.
• You also run NPS or feedback surveys. Shapo has them in the same account. Formgong Reviews has none.

For a small business that wants testimonials from several places on one page, Shapo is a tidy tool.

Where Formgong fits, and what it does not do

• A free plan without a count. Formgong does not count reviews or review sites, and nothing you collect is hidden.
• Review emails after an order, free. A few days after an order, Formgong emails the buyer one page to review everything they bought, with one reminder, and those reviews are marked Verified buyer. A WooCommerce store sends its orders through our plugin; any other shop, or Zapier, Make or n8n, sends them to our API, and a CSV covers orders from the last 90 days. Shopify and Wix orders cannot be sent directly yet. Shapo's WooCommerce guide has you paste a form link into the Completed order email by hand.
• Reviews per product. Each product page shows its own reviews and average, with stars in product lists and a rating badge.
• Your approval on each review. You approve each review, or choose a publishing mode. There is no switch to show only 4 and 5 stars; hiding a review asks for a reason.

What Formgong does not do: no imports by store URL, no Google or Trustpilot import, and no surveys inside Reviews.

Until 31 December 2026: an account that connects reviews gets every paid reviews feature free for 6 months: the AI summary, mood tags, translation and AI moderation. Your reviews and settings stay when the 6 months end.

How to move your reviews from Shapo

Export from Shapo

We have not checked Shapo's export format. Any CSV with a star rating from 1 to 5 and a date imports into Formgong. Reviews Shapo pulled from Google or Trustpilot belong on those platforms, so leave them there.

Then import it into Formgong

1. Create a free Formgong account, open Reviews and add your site.
2. Open the site's Import / Export tab, choose the file, pick the language of the reviews and press Import. A CSV of your own needs a rating from 1 to 5 and a date; text, name, product, title and reply are optional. Download the CSV template gives the column order.
3. Everything arrives pending, with its original date. Press Publish … imported reviews, or Undo this import.
4. Put the widget on your pages (code below). Reviews show on the page whose data-product matches their product.

One file can hold 5 MB and 5,000 rows, and you can run 20 imports a day, on every plan. Photos, videos and reviewer emails do not come across.

<!-- Shopify: a Custom Liquid section on the product template -->
<div data-formgong-reviews="fk_your_access_key" data-product="{{ product.handle }}"></div>
<script src="https://formgong.com/reviews.js" defer></script>

<!-- Any other site: set data-product to the product handle from your export -->
<div data-formgong-reviews="fk_your_access_key" data-product="blue-teapot"></div>
<script src="https://formgong.com/reviews.js" defer></script>

What Formgong Reviews includes for free

• Unlimited review sites and reviews. Text, photo, video and voice reviews on Free.
• A widget with no view limit. The review widget, carousel, badge and stars in product lists load as often as your pages do.
• Review emails in your store's name. Sent after each order with your logo and colours, replies to you, no email service to set up; buyers can rate inside Gmail without leaving the email, and get one reminder (how it works).
• Bring your old reviews. Import from Judge.me, Yotpo, Loox, Shopify Product Reviews, WooCommerce, Etsy or a CSV.
• You decide what shows. Approve each review or choose a publishing mode, reply in public or in private, and let shoppers ask the author a question.
• Google. A Merchant Center review feed, and product rating markup through the WordPress plugin.
• Reviews from your form. People who filled in your contact form can get a review request automatically.
• One account for the rest. Contact forms with Telegram and Google Sheets, an AI help chat, and free website templates.

Tell us what we got wrong

If you moved from Shapo to Formgong, or tried and went back, we want to know what broke. If a fact on this page is out of date, or the import skipped rows it should have kept, write to support@formgong.com. We read every message and correct this page when we are wrong.