Comparison

Trustmary alternative: what you gain and what you give up

Trustmary collects company reviews, testimonials and survey answers and shows them on your site. Its own Shopify page says it focuses on company reviews more than product reviews. This page is for shops that need the second kind.

Short answer: Trustmary's free Solo plan includes review import, website widgets and a review page, with 5 survey responses and 200 widget views a month; over the view limit the widget is hidden until the limit resets, and removing its branding is a paid add-on. Formgong Reviews collects reviews per product, free with no limit on reviews, with photos and a video and review emails after an order.

Trustmary and Formgong side by side

Each Trustmary cell comes from Trustmary's own pages, read on 31 October 2026. The table has no prices; plans change, and the linked pages carry them.

Trustmary from its own pages, Formgong from our docs; both checked on 31.10.2026.
TrustmaryFormgong
FocusCompany reviews, by its own descriptionProduct reviews per product, or reviews for the whole site
Free planSolo: 5 survey responses and 200 widget views a month; import, widgets and a review pageYes: unlimited review sites and reviews, photo and video reviews, import and export
ImportGoogle, Facebook, G2, Capterra, TripAdvisor, Yelp or a spreadsheet; automatic import from StarterFree: files from Judge.me, Yotpo, Loox, Shopify Product Reviews, WooCommerce or Etsy, or your own CSV
Review markup for GoogleFrom StarterOur WordPress plugin adds the rating to WooCommerce's product markup. The plain widget adds none, because Google ignores a business's reviews of itself
BrandingRemoved with a paid add-onA small Formgong link under the widget; none on Pro
Requests after a WooCommerce orderYes, through its WooCommerce plugin; plan not statedOn every plan: WooCommerce through our plugin, any other shop through our API, Zapier, Make or n8n, or a CSV of past orders. Shopify and Wix orders not directly yet. Free sends up to 20 a day per site
Photo and video reviews on FreeNot stated on the pages we readYes, on Free: up to 5 photos and 1 video (50 MB) per review
AI translationA paid add-onOn Pro

When to stay with Trustmary

  • You need your data stated as kept in Europe. Trustmary's privacy policy says it stores personal data primarily within the European Economic Area.
  • Your reviews come from Google, G2 or Capterra. Trustmary imports from them, automatically on its Starter plan. Formgong imports export files from review apps only.
  • You also run NPS or CSAT surveys and use HubSpot or Pipedrive. Trustmary does both, the CRM link as an add-on.
  • You sell a service. Company reviews fit a business with no product catalogue better than per-product reviews.

For a B2B or service company that wants reviews, surveys and a CRM in one place, Trustmary covers more of that job.

Where Formgong fits, and what it does not do

  • Reviews on each product page. Each product shows its own reviews and average, with stars in product lists and a rating badge.
  • A free plan with no review count. Formgong does not count reviews or review sites, and photo and video reviews are on Free.
  • Review emails after an order, free. A few days after an order, Formgong emails the buyer one page to review everything they bought, with one reminder, and those reviews are marked Verified buyer. A WooCommerce store sends its orders through our plugin; any other shop, or Zapier, Make or n8n, sends them to our API, and a CSV covers orders from the last 90 days. Shopify and Wix orders cannot be sent directly yet.
  • Voice reviews. A customer can record a review of up to two minutes; it is transcribed on the server and always waits for your approval.

What Formgong does not do: no imports from Google, G2 or Capterra, no NPS or CSAT surveys inside Reviews, and no HubSpot or Pipedrive link.

Until 31 December 2026: an account that connects reviews gets every paid reviews feature free for 6 months: the AI summary, mood tags, translation and AI moderation. Your reviews and settings stay when the 6 months end.

How to move your reviews from Trustmary

Export from Trustmary

We have not checked Trustmary's export format. Any CSV with a star rating from 1 to 5 and a date imports into Formgong; reviews you pulled into Trustmary from Google or Facebook still belong on those platforms, so leave them there.

Then import it into Formgong

  1. Create a free Formgong account, open Reviews and add your site.
  2. Open the site's Import / Export tab, choose the file, pick the language of the reviews and press Import. A CSV of your own needs a rating from 1 to 5 and a date; text, name, product, title and reply are optional. Download the CSV template gives the column order.
  3. Everything arrives pending, with its original date. Press Publish … imported reviews, or Undo this import.
  4. Put the widget on your pages (code below). Reviews show on the page whose data-product matches their product.

One file can hold 5 MB and 5,000 rows, and you can run 20 imports a day, on every plan. Photos, videos and reviewer emails do not come across.

HTML
<!-- Shopify: a Custom Liquid section on the product template -->
<div data-formgong-reviews="fk_your_access_key" data-product="{{ product.handle }}"></div>
<script src="https://formgong.com/reviews.js" defer></script>

<!-- Any other site: set data-product to the product handle from your export -->
<div data-formgong-reviews="fk_your_access_key" data-product="blue-teapot"></div>
<script src="https://formgong.com/reviews.js" defer></script>

What Formgong Reviews includes for free

  • Unlimited review sites and reviews. Text, photo, video and voice reviews on Free.
  • A widget with no view limit. The review widget, carousel, badge and stars in product lists load as often as your pages do.
  • Review emails in your store's name. Sent after each order with your logo and colours, replies to you, no email service to set up; buyers can rate inside Gmail without leaving the email, and get one reminder (how it works).
  • Bring your old reviews. Import from Judge.me, Yotpo, Loox, Shopify Product Reviews, WooCommerce, Etsy or a CSV.
  • You decide what shows. Approve each review or choose a publishing mode, reply in public or in private, and let shoppers ask the author a question.
  • Google. A Merchant Center review feed, and product rating markup through the WordPress plugin.
  • Reviews from your form. People who filled in your contact form can get a review request automatically.
  • One account for the rest. Contact forms with Telegram and Google Sheets, an AI help chat, and free website templates.

Tell us what we got wrong

If you moved from Trustmary to Formgong, or tried and went back, we want to know what broke. If a fact on this page is out of date, or the import skipped rows it should have kept, write to support@formgong.com. We read every message and correct this page when we are wrong.

Questions

Is Trustmary free?

Trustmary has a free Solo plan with review import, website widgets and a review page, limited to 5 survey responses and 200 widget views a month. Its FAQ says the widget is hidden until the limit resets.

Does Trustmary do product reviews?

Its Shopify page says Trustmary focuses on company reviews more than product reviews. Formgong Reviews shows each product's own reviews on its page.

Is there a free Trustmary alternative for product reviews?

Yes. Formgong Reviews is free with no limit on reviews or sites, with photo and video reviews and review emails after an order.

Can I import reviews from Trustmary into Formgong?

If you can export them as a CSV with a star rating and a date, yes, on the free plan. We have not tested a Trustmary file ourselves; if yours imports oddly, write to support@formgong.com.

Sources

Checked on 31.10.2026 against these public pages: Trustmary pricing, Trustmary: add reviews to Shopify, Trustmary: WooCommerce integration, Trustmary privacy policy, Formgong review widget.

← Formgong