Formgong

Website template

Craftline: a free website template for plumbers and trades

A complete site for a plumbing, heating or other trade business. The demo business, Northside Plumbing & Heating, is fictional, and every detail you would change is in one config file.

Short answer: Craftline is free under the MIT license. Download craftline-html.zip, replace fk_your_access_key with your Formgong access key and https://example.com with your address, and upload the folder to any static host. Quote requests then reach you on Telegram at once and by email in a daily digest on the free plan.

See it working

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Craftline home page with the headline, two buttons and a line drawing of a house at night
The home page. The house stays pinned while the story scrolls past.

Open the live demo Download the HTML Source on GitHub

The demo form is real: it posts to a Formgong demo form, so you can send yourself a test request. Demo messages are kept for seven days and are not emailed to anyone.

Craftline contact page with the quote form next to phone numbers and opening hours
The contact page and quote form.
Craftline home page on a phone
On a phone.

What is inside

  • Pages: home, services (one page per service), about, contact with the quote form, thank-you and 404.
  • A scroll story on the home page: a drip under the kitchen sink at 11:41 pm, one form sent from a phone, a van leaving Quarry Hill, a fixed price before the repair, a dry floor and a two-year guarantee. It is plain CSS (scroll-driven animations) with no animation library; visitors who turn motion off see six still pictures instead.
  • A quote form that tells the truth: "Request received" appears only when the server answers success: true. A wrong key or a lost connection shows an error.
  • Search basics: titles and descriptions per page, a sitemap, Open Graph tags and Plumber structured data built from your config.

Make it yours

In the Astro source, src/config.ts holds the business name, phone and emergency line, address, service areas, opening hours, social links, the accent color and the form key. Each service is a Markdown file in src/content/services, so an electrician or a cleaning company changes the list and the sample text, not the layout.

In the HTML download, the same details are already written into the pages: search for the sample phone number and town name and replace them.

Questions

Can I use Craftline for an electrician or a cleaning company?

Yes. Change the services and the words in the config file. Nothing in the layout is specific to plumbing except the sample text and the story captions.

Does the form work without JavaScript?

Yes. Without JavaScript it is a plain HTML form: it posts to Formgong and the visitor lands on your thank-you page. With JavaScript the visitor stays on the page and sees the result there.

Do I have to keep the Formgong credit in the footer?

No. The MIT license asks you to keep the license file, nothing more. The credit line is optional.

What does it cost to run?

Static hosting is free on Cloudflare Pages, Netlify and GitHub Pages. Formgong's free plan covers 300 submissions a month.

Sources

Checked on 08.10.2026 against these public pages: Craftline on GitHub, Astro documentation, MIT License (Open Source Initiative).

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