EmbedSocial alternative: when the free widget keeps switching off

EmbedSocial and Formgong side by side

Each EmbedSocial cell comes from EmbedSocial's own pages, read on 31 October 2026. The table has no prices; plans change, and the linked pages carry them.

When to stay with EmbedSocial

• Your reviews already live on Google or Facebook. EmbedSocial pulls them for you and refreshes Google reviews every 15 minutes on every plan. Formgong does not pull reviews from those sites.
• You also want Instagram, TikTok or YouTube on your pages. EmbedSocial is a social feed tool as much as a reviews tool. Formgong shows reviews only.
• Your traffic is small. If the pages with the widget load fewer than 500 times a month, the free plan never switches off.

For a local business with a busy Google profile and a quiet website, EmbedSocial's free Google widget does the job.

Where Formgong fits, and what it does not do

• No view counter. The widget shows the same reviews whether the page loads ten times a month or ten thousand.
• Reviews from your own customers. They review on a page we host, from the widget's "Write a review" link, or from a review email after an order. A few days after an order, Formgong emails the buyer one page to review everything they bought, with one reminder, and those reviews are marked Verified buyer. A WooCommerce store sends its orders through our plugin; any other shop, or Zapier, Make or n8n, sends them to our API, and a CSV covers orders from the last 90 days. Shopify and Wix orders cannot be sent directly yet.
• Reviews per product. Each product page shows its own reviews and average through one data-product attribute.
• Markup Google accepts. Google's review snippet guidelines say a business's own reviews shown through an embedded third-party widget are not eligible for stars, and that markup should not aggregate ratings from other websites. Formgong's plain widget adds no markup for that reason; our WordPress plugin adds the rating to WooCommerce's product data.

What Formgong does not do: it does not show your Google, Facebook or Trustpilot reviews, and it has no social feed widgets.

Until 31 December 2026: an account that connects reviews gets every paid reviews feature free for 6 months: the AI summary, mood tags, translation and AI moderation. Your reviews and settings stay when the 6 months end.

How to move your reviews from EmbedSocial

Export from EmbedSocial

Reviews pulled from Google or Facebook stay on those platforms, so there is nothing to move; keep the profiles. If you typed reviews into an EmbedSocial Custom source, we have not checked what its export contains. Any CSV with a star rating from 1 to 5 and a date imports into Formgong.

Then import it into Formgong

1. Create a free Formgong account, open Reviews and add your site.
2. Open the site's Import / Export tab, choose the file, pick the language of the reviews and press Import. A CSV of your own needs a rating from 1 to 5 and a date; text, name, product, title and reply are optional. Download the CSV template gives the column order.
3. Everything arrives pending, with its original date. Press Publish … imported reviews, or Undo this import.
4. Put the widget on your pages (code below). Reviews show on the page whose data-product matches their product.

One file can hold 5 MB and 5,000 rows, and you can run 20 imports a day, on every plan. Photos, videos and reviewer emails do not come across.

<!-- Shopify: a Custom Liquid section on the product template -->
<div data-formgong-reviews="fk_your_access_key" data-product="{{ product.handle }}"></div>
<script src="https://formgong.com/reviews.js" defer></script>

<!-- Any other site: set data-product to the product handle from your export -->
<div data-formgong-reviews="fk_your_access_key" data-product="blue-teapot"></div>
<script src="https://formgong.com/reviews.js" defer></script>

What Formgong Reviews includes for free

• Unlimited review sites and reviews. Text, photo, video and voice reviews on Free.
• A widget with no view limit. The review widget, carousel, badge and stars in product lists load as often as your pages do.
• Review emails in your store's name. Sent after each order with your logo and colours, replies to you, no email service to set up; buyers can rate inside Gmail without leaving the email, and get one reminder (how it works).
• Bring your old reviews. Import from Judge.me, Yotpo, Loox, Shopify Product Reviews, WooCommerce, Etsy or a CSV.
• You decide what shows. Approve each review or choose a publishing mode, reply in public or in private, and let shoppers ask the author a question.
• Google. A Merchant Center review feed, and product rating markup through the WordPress plugin.
• Reviews from your form. People who filled in your contact form can get a review request automatically.
• One account for the rest. Contact forms with Telegram and Google Sheets, an AI help chat, and free website templates.

Tell us what we got wrong

If you moved from EmbedSocial to Formgong, or tried and went back, we want to know what broke. If a fact on this page is out of date, or the import skipped rows it should have kept, write to support@formgong.com. We read every message and correct this page when we are wrong.