Why is choosing a review app harder than it looks?
Every review app says it is the best, and the feature lists are long enough that the differences disappear. Then you install one and find that the reminder email, the Google Shopping stars or video reviews are on a paid plan. Platform support changes too: in 2025 Judge.me ended support for every platform except Shopify, which left WooCommerce stores moving their reviews.
So we compared five apps on the things a small store notices first, and checked each cell on the vendor's own pricing, help or plugin page on 3 November 2026. We left prices out on purpose, because they change more often than features and depend on your order volume. One of the five is ours, and the table shows where it loses.
Which review apps work on Shopify and which on WooCommerce?
Start here, because it removes options before features matter. Judge.me's help centre says it has “sunset Judge.me on all non-Shopify platforms”, with WooCommerce support ending on 31 October 2025. Loox describes itself on its own site as “Shopify exclusive”. CusRev, whose full name is Customer Reviews for WooCommerce, is a WordPress plugin and works only there. Yotpo lists Shopify, WooCommerce, BigCommerce and Adobe Commerce among others, and notes that platforms other than Shopify may need extra implementation fees.
Formgong has a free WordPress plugin for WooCommerce. Our Shopify app is waiting for Shopify's App Store review and was not listed when we checked, so on Shopify today you can only paste our widget into a Custom Liquid section of the theme, as the Shopify setup guide shows. Without the app there are no automatic review emails from Shopify orders.
What does each free plan include?
This is the free plan of each app, as its own page describes it.
| Feature | Judge.me | Yotpo | Loox | CusRev | Formgong |
|---|---|---|---|---|---|
| Works on | Shopify only (left WooCommerce in 2025) | Shopify, WooCommerce, BigCommerce and others | Shopify only | WooCommerce only | WooCommerce plugin; on Shopify a pasted widget until the app is listed |
| Free plan | Yes, unlimited reviews | Yes, up to 50 orders a month | Yes, 500 total orders listed | Yes | Yes |
| Photo and video reviews, free | Yes | No, from the first paid plan | Photos yes, video no | Yes | Yes |
| Automatic review emails, free | Yes | Yes | Yes | Yes | Yes on WooCommerce, 20 a day per site |
| Reminder email, free | No, paid plan | Yes | Yes | Yes; automatic follow-ups are paid | Yes, one |
| SMS requests | Paid plan | Reminders by SMS | Not listed | No (manual WhatsApp) | No |
| Google Shopping ratings, free | No, paid plan | No, paid plans | No, paid plans | Yes, XML feed | Yes on WooCommerce |
| Product Q&A, free | No, paid plan | No, paid plans | Not listed | Yes | No |
| AI review summary, free | No, paid plan | No, paid plans | No, paid plans | Not listed | No, paid plan |
| Import from other apps, free | Yes | Yes | Yes | Yes, CSV | Yes |
Read the limits as carefully as the ticks. Yotpo's free plan stops at 50 orders a month and leaves out photo and video reviews. Loox's pricing page lists 500 total orders for its free Beginner plan. Formgong's free plan sends up to 20 review emails a day per site, and 50 a day across an account, which is fine for a small shop and too few for a busy one.
Where are the other review apps stronger?
Judge.me's free plan has no limit on reviews or review requests, imports from Etsy, Amazon, AliExpress and Google Business Profile, and is the safe default on Shopify. Its paid Awesome plan adds the reminder, SMS, Q&A and Google Shopping.
Loox is built around photo and video reviews and, by its own count, is used by more than 130,000 Shopify brands. Yotpo works on the most platforms here, sends reminders by SMS as well as email even on its free plan, and offers paid extras such as syndication to retailers. CusRev has more than 80,000 active installs on WordPress.org, product Q&A in its free version and a Google Shopping feed, and it builds on WooCommerce's own reviews rather than replacing them. Formgong's plugin, by comparison, had fewer than 10 active installs when we checked, and we do not send SMS at all.
Which review app should you pick?
Pick by platform first, then by what you would otherwise pay for. On Shopify, if you want the most for free, start with Judge.me; if your products sell on photos, try Loox; if you run several stores on different platforms and want SMS, look at Yotpo. On WooCommerce, CusRev is the strongest free plugin if you want everything inside WordPress. Our article on free WooCommerce review plugins compares it with WooCommerce's own reviews and ReviewX.
For a closer look at two at a time, see Judge.me vs Yotpo and Judge.me vs CusRev. Each competitor also has its own comparison page with Formgong, starting with the Judge.me alternative.
Can you switch review apps without losing reviews?
Usually yes, if you export before you uninstall. All five list an import from other apps on their free plans, so the usual path is an export file from the old app and an import into the new one. Do it before cancelling: Judge.me's WooCommerce stores could reach their data only until 19 November 2025, less than three weeks after the shutdown date. The review import guide shows how Formgong reads export files from Judge.me, Yotpo, Loox and WooCommerce.
Where does Formgong fit?
On WooCommerce, our free plan includes photo and video reviews, review emails after each order with one reminder, and a Google Merchant Center feed so approved reviews can show as product ratings in Google Shopping. Judge.me's pricing page, read on 3 November 2026, puts automatic reminders and Google Shopping on its paid Awesome plan, and Yotpo's pricing page puts photo and video reviews on paid plans. CusRev's free version has all three as well, so on WooCommerce our difference from CusRev is mostly that the same account also runs reviews on other sites and your contact forms. On Shopify, until our app is listed, you get the widget but not the order emails, so a Shopify-native app is the simpler choice there for now. The review widget page shows what it looks like.
Which review app did you choose?
If you moved between these apps, or a cell in the table is out of date, tell us at support@formgong.com. We will check it on the vendor's page and fix the table.
Frequently asked questions
What is the best free review app for Shopify?
Judge.me has the fullest free plan of the apps we checked, with unlimited reviews and review requests. Its reminders, SMS and Google Shopping are on the paid plan.
Does Judge.me still work on WooCommerce?
No. Judge.me ended support for WooCommerce and every other non-Shopify platform in 2025.
Is Loox available on WooCommerce?
No. Loox describes itself as Shopify exclusive.
Which review plugin is best for WooCommerce?
CusRev covers the most in its free version and has more than 80,000 active installs. Formgong and WooCommerce's own reviews are lighter options.
Sources and documentation
Official references for this guide: Formgong: Free WooCommerce review plugins compared, Formgong: Judge.me alternative. Import and export reviews, where data is stored.
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