Is no-reply@wixsiteautomations.com legit?

What this address is

Wix runs a feature called Automations: when something happens on a Wix site, such as a form submission or a booking, the site sends an email. Those emails need a sender address, and for many of them Wix uses its own domain, wixsiteautomations.com. The Wix Forms troubleshooting page tells owners who miss form notifications to “Check your Spam or Junk folder for emails from no-reply@wixsiteautomations.com or reply-to@wixforms.com.”

So if you own a Wix site and a notification about a new form entry came from that address, it is the normal one. People who never built a Wix site see it too, because Wix businesses send booking confirmations and reminders to their customers the same way.

What we checked

A name that looks like Wix proves nothing, so we looked at the domain itself and at one real email from it that was sitting in our inbox.

The DMARC record is the strongest sign of ownership: it sends reports about the domain's mail to an address at wix.com, which only the domain's owner would set up. The real email also carried a DKIM signature for wixsiteautomations.com that Gmail verified. A spoofed message cannot produce that signature without Wix's private key.

Why scam checkers call it questionable

Sites that rate domains automatically give this one poor marks, and the reasons are easy to see in the table: it has no website, a private registration, and it was registered in 2022. Plenty of real sending domains look like that, because they exist only to send mail.

The real risk is different. Wix sends Automations emails on behalf of every Wix site, so the sender is real while the words inside come from whoever owns that site. Someone could build a Wix site and send you a believable message through Wix. Treat the content the way you would any email: if it asks you to pay, log in, or confirm an order you do not recognise, go to the company's site yourself instead of clicking.

How to check a message in Gmail

Open the email, click the three dots next to Reply and choose “Show original”. The top of that page lists SPF, DKIM and DMARC. For a genuine message from this domain we saw PASS on all three, with DKIM for wixsiteautomations.com. If DMARC fails, or the sender is a look-alike such as a missing letter in the domain, delete it.

In Outlook the same information is under “View message source”, in the Authentication-Results line.

If you own the Wix site

If your form notifications from this address land in spam or stop coming, our guide to a Wix contact form that is not sending email walks through the recipient and spam checks. One detail is easy to miss: the allowlist on Wix's troubleshooting page covers wixforms.com, crm.wix.com and automations.ascendbywix.com, but not wixsiteautomations.com, so add that domain to your contacts or filters as well.

If you would rather have form emails come from a service of your choosing, the Wix setup page shows how to add a Formgong contact form to a Wix site with Embed HTML. Its notification emails set Reply-To to the visitor's address when they left one, so you answer the customer straight from your inbox. You can start from the Formgong home page.

Got a strange email from this domain?

If an email from wixsiteautomations.com failed these checks, or the checks passed but the content looked like a scam, tell us at support@formgong.com without the personal details. We will add what we learn to this page.

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