Review request email templates you can copy

Why do customers ignore review request emails?

You finish a job or ship an order, the customer seems pleased, and the review never comes. Most of the time the email asking for it is the problem: it arrives from an address nobody recognises, opens with a paragraph about the company, and asks for a review on a site that wants a login first. The customer means to do it later and forgets.

We wanted to give you response numbers from our own product here. We counted every review request Formgong had sent in production, and the honest result is that there is nothing to measure yet.

All 18 emails went to orders and contacts on our own test and demo sites. They show the emails arrive and the links work, and one test order produced a verified review. They say nothing about how often real customers answer, and you should not read a rate into 1 of 8. We will add real numbers once stores have sent enough requests to count.

So the templates below rest on what each line is for, not on a measured winner. Where a line is in Formgong's own defaults, we say why it is there.

What should a review request say after a service job?

This is the email Formgong sends when you press “Ask for a review” on a message from a customer. It opens with the person's first name and repeats what they wrote to you, with the date, so they know which visit or enquiry you mean. A customer who called three tradespeople that month needs that reminder.

The link is plain text, not a big button, so the email reads like a note from you and not like a newsletter. The last line promises there will be no reminders. People ignore requests less when they trust the sender to stop after one.

Subject: Emma, your message to Clarke Plumbing

Hi Emma,

Thanks for writing to Clarke Plumbing on 14 October about: "Kitchen tap
leaking under the sink"

If we helped, would you leave a short review? It takes a minute:
[link to your review page]

Clarke Plumbing

You get this one email because you contacted Clarke Plumbing.
There will be no reminders.

What should it say after an online order?

For shops, the request should show what was bought. A picture of each product and stars under it let the buyer rate without remembering the order number. Formgong's post-purchase email does this, with the store's name as the sender, and in Gmail the stars can be tapped inside the email itself. The subject is a question about the order, not about you.

Keep the unsubscribe link. A buyer who cannot stop review emails reports them as spam instead, and spam reports hurt the delivery of your order confirmations too. Our guide to review request timing covers how many days to wait after delivery.

Subject: How was your order from Linden & Oak?

How was your experience?

Hi Emma, thank you for shopping at Linden & Oak. Your feedback helps
other shoppers: rate what you bought, it takes a minute.

[Photo] Linen tea towel, sage     ★ ★ ★ ★ ★
[Photo] Oak serving board         ★ ★ ★ ★ ★

[ Write a review ]

You get this email because you ordered from Linden & Oak.
No more review emails from Linden & Oak

Should you send a reminder?

Many buyers miss the first email, so one reminder is worth sending. Make it about the products still without a review, and thank them for any they already reviewed. A reminder that asks again about everything tells the customer you did not read their first answer.

Say it is the last one, and mean it. Formgong sends a single reminder for unreviewed products and nothing after that.

Subject: Still got a minute for the oak board?

Hi Emma,

Thanks again for your order from Linden & Oak. You reviewed the tea
towel, thank you. If you have used the oak serving board by now, a few
words about it would help the next person deciding:

[ Review the serving board ]

This is the last email we send about this order.

How do you write the request as the owner?

For a small service business, an email from the person who did the work gets more attention than one from the company. Write it the way you would text a customer. Offer to fix anything that is still wrong before you ask for the review. That is the decent order of things, and it also means problems reach you first instead of appearing in public. If a bad review comes anyway, our guide on how to respond to negative reviews covers the reply.

Notice that the email asks everyone. It does not ask only the customers you think are happy. Google's Maps user-contributed content policy, which applies to the reviews on your Business Profile, lists as prohibited “Discourage or prohibit negative reviews, or selectively solicit positive reviews from customers”.

Subject: Was the visit on Tuesday OK?

Hi Emma,

It's Daniel from Clarke Plumbing. I fixed the leak under your kitchen
sink on Tuesday. If anything still drips, reply to this email and I'll
come back.

If it's all dry, would you write a line or two about the visit? Local
people choose a plumber by reading these, so it really helps:
[link to your review page]

Thanks,
Daniel

What if the product needs time before a review?

Some products need a week of use before anyone can judge them, and a cheerful request can feel pushy. This version asks a real question first and makes room for a complaint. Saying “one star or five” tells the customer you want their honest opinion, which is also the only kind of review worth having.

Do not offer a discount or a gift for a good review. If you want to thank people with a reward, it has to come with any rating. Our article on discounts for reviews covers what is allowed.

Subject: Quick question about your print order

Hi Emma,

Your poster order shipped two weeks ago. Did it arrive in good shape?

If something's wrong, just reply and we'll sort it out first.
If it's fine, you can rate it here, one star or five:
[link to your review page]

Sophie, Northlight Prints

What should you change before you send?

Each template has three parts you should rewrite for your business. The subject should name the customer, the order or the job, because that is what makes the email look like it is about them. The middle line should say why a review helps the next customer, in words that fit your trade. And the link should open the rating form directly, with no account to create and no search for your business on a map.

Send from a name the customer knows: your shop's name or your own, never a no-reply address with a vendor's brand in it. If they reply to the email instead of leaving a review, that reply should land in your inbox, so set a reply-to address.

How do you send these with Formgong?

Formgong sends both kinds of request from the same kit as your forms. When a message arrives through your contact form, you can send the customer the first template with one button, and you can switch on automatic requests for new leads: each one is asked once, a set number of days after they wrote, and nobody is asked twice within 90 days. For shops, the post-purchase email goes out after an order is completed, with product photos, stars and one reminder. You can change the subject, heading, message and button text, and test a second subject or send hour against the first.

Judge.me's own guide to review requests, which we read on 2 November 2026, is built around orders. It calls 14 days after order fulfillment one of the most widely used benchmarks and suggests a first reminder 3 to 5 days later, with a second a couple of days after that. Formgong uses the same idea for shops, but it can also ask people who only wrote to you through a form, which suits a plumber, a salon or an agency that has no orders to trigger an email. It sends one reminder at most, and the review emails, the requests to leads and the widget are all on the free plan.

If a buyer still has an unanswered message to you, the review email waits until you have replied, for up to 14 days, and is not sent at all after that. The reviews then appear in your review widget, which the widget docs explain, and the review emails docs show the setup. You can start from the Formgong home page.

Which wording works for you?

If one of these templates, or your own version, gets noticeably more reviews than another, tell us at support@formgong.com with the numbers. We will add them here once we have real ones of our own.

What Formgong Reviews includes for free

• Unlimited review sites and reviews. Text, photo, video and voice reviews on Free.
• A widget with no view limit. The review widget, carousel, badge and stars in product lists load as often as your pages do.
• Review emails in your store's name. Sent after each order with your logo and colours, replies to you, no email service to set up; buyers can rate inside Gmail without leaving the email, and get one reminder (how it works).
• Bring your old reviews. Import from Judge.me, Yotpo, Loox, Shopify Product Reviews, WooCommerce, Etsy or a CSV.
• You decide what shows. Approve each review or choose a publishing mode, reply in public or in private, and let shoppers ask the author a question.
• Google. A Merchant Center review feed, and product rating markup through the WordPress plugin.
• Reviews from your form. People who filled in your contact form can get a review request automatically.
• One account for the rest. Contact forms with Telegram and Google Sheets, an AI help chat, and free website templates.